10 areas
Skills
Each skill links to the projects that demonstrate it. Skills without a proof on this site are listed plainly, with no link.
Brand & Product Management
- Brand positioning 6 proofs
- Product lifecycle 2 proofs
- Packaging & range extension 2 proofs
- Product concepts & innovation 2 proofs
- Visual identity & brand books 3 proofs
- Brand platform (mission, values, tone of voice) 3 proofs
- Bilingual French / Arabic materials 3 proofs
Marketing & activation
- Activation & point of sale 1 proof
- Sales enablement tools 1 proof
- Kids & family marketing 1 proof
Consumer Insights
- Consumer insights 7 proofs
- Concept testing 2 proofs
- Qualitative research (interviews, focus groups) 4 proofs
- Quantitative research (surveys) 4 proofs
Market Research & intelligence
- Nielsen · IRI · Kantar panels 3 proofs
- Competitive intelligence & benchmarking 5 proofs
- Category analysis 5 proofs
- Trend analysis 4 proofs
- Managing research agencies (IRI, Kantar, Mintel, IPSOS) 1 proof
Data & Excel
- KPI dashboards 1 proof
- Excel · Google Sheets · SPSS
- Promotion analysis
- Operational tools (stock, replenishment) 1 proof
Project Management
- Cross-functional & multi-country coordination 3 proofs
- Agency briefing 2 proofs
- Stakeholder management 4 proofs
- Budget tracking
- Training & team facilitation 1 proof
Digital & Social Media
- Web projects 3 proofs
- HubSpot CRM · email campaigns (Mailchimp)
- SEO / SEM
AI & Productivity
- Generative AI for visuals 1 proof
- Prompt engineering 2 proofs
- Building products with AI 1 proof
- Automation (N8N, Notion AI)
Presentation & Storytelling
- PowerPoint · Google Slides · Canva 4 proofs
- Photoshop · Illustrator · InDesign
- Writing & synthesis 6 proofs
Languages
- French C2 (TCF)
- English C1
- Arabic Native
Tools used
Also on my CV: HubSpot CRM, Claude, Perplexity, N8N, Notion AI, Photoshop, Illustrator, InDesign, Canva, PowerPoint, Google Slides.