Personal project · 2026
Nafsoléa: an online therapy platform for the Maghreb diaspora
A personal AI-related project. An online therapy platform for the Maghreb diaspora, in five languages: "Talk to someone who really understands you".
Previews
Click to enlarge.
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nafsolea.com home page
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Brand book · cover
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The logo: the radiating 'o'
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Logo versions
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Tagline and slogan, in French and Arabic
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The palette
01Context
People from the Algerian, Moroccan and Tunisian diaspora often live between two cultures. Finding a psychologist who understands that context, and speaks their language, isn't easy.
02Challenge
Offering psychological support tailored to a specific audience.
03My role
A personal project built with AI tools (details to come).
04Approach
- A clear one-line promise: "Talk to someone who really understands you".
- Arabic- and French-speaking therapists, with sessions "designed for your culture, your values and your life".
- Removing barriers on the home page: 100% confidential, qualified psychologists, 45 minutes free on the first session.
- A "Which therapist is right for me?" guide to help people choose.
- A free listening service for people affected by the wildfires in Algeria (1 hour, Arabic and French, no sign-up).
05Deliverables
- Website nafsolea.com: video sessions, five languages (French, Arabic, Kabyle, English, Darija), first session free
- Brand book V2 (September 2026, 16 pages): mission, two audiences (Algeria and the diaspora), 'the radiating o' logo, versions and icons, tagline 'Better, starting today', slogan 'A ray of clarity for your well-being', palette with checked contrasts, three typefaces
06Results
No quantified result shared for this project.
Documents
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