Nutri-Score and snacks for 3-6 year olds: what parents actually do in the aisle
A qualitative study with 13 parents. Everyone knows the Nutri-Score, yet it carries little weight at the moment of choice. Five competing forces explain why.
23 projects
Projects
What I actually did, project by project: the context, my role, the method, the deliverables and the results where they exist.
Côte d'Or: packaging and range extension across France and Belgium
Managing packaging and range-extension projects for Côte d'Or confectionery with French and Belgian teams.
How influencers shape Algerian consumers' purchase decisions
A quantitative study of 358 internet users, analysed in SPSS. Content, attachment and information search each have a positive effect on purchase decisions.
Côte d'Or: AI-generated visual pre-briefs for agencies
Using generative AI to show creative agencies a visual direction from the brief stage, and speed up approvals.
How 16–35 year-olds listen to music in the Maghreb: a quantitative study for a webradio
A survey of 838 young people in Algeria, Morocco and Tunisia to inform a webradio launch. YouTube dominates, social media drives discovery, radio carries little weight.
Algerian Food Bank: coordinating a community food bank
Coordinating the Algerian Food Bank, the SIDRA initiative presented as Algeria's first food bank.
Côte d'Or: consumer tests to guide new products
Coordinating concept-testing sessions and analysing insights to inform development decisions.
Bel Group: ad hoc studies, from weather to positioning
Concept tests, positioning studies, trend analyses and weather-impact assessments, while managing four research agencies.
Bel Group: brand dashboards and weekly KPI tracking
Weekly IRI and Kantar analyses and dashboards to track portfolio performance and flag risks.
Dr. Beckmann: product concepts and packaging, from idea to testing
Contributing to product concepts and packaging development, through to testing.
Dr. Beckmann: category studies and sales-force tools
Nielsen tracking and category studies on one side, sales arguments, product sheets and presentations for field teams on the other.
Dr. Beckmann: website redesign and TikTok campaign
Managing two digital projects, a website redesign and a TikTok campaign (TTCX).
Dr. Beckmann: an automated inventory management tool
Leading the development of a tool that tracks stock levels, limits stock-outs and makes replenishment easier.
Sendy: expansion study for a fulfilment service in Africa
Leading a research team to assess Sendy's entry into South Africa, Tanzania and Egypt - market, competitors, interviews and recommendations.
Entering the Ethiopian FMCG market
An FMCG market study combining desk research and interviews with industry experts in Ethiopia.
70+ market research projects for clients in 20 countries
Almost two years of independent marketing research work, from quantitative to qualitative, across very different sectors.
What to sell to women in Oman? Product assortment for an online store
Product category recommendations for an online gift store, based on consumer signals (search trends, forums, social media).
Importing home goods into Algeria: a market study
A study of the Algerian market for bedding, household linen, tableware and home décor - import flows, suppliers, brands and buying trends.
Nescafé × Marvelous: creative brief for point-of-sale materials
A full creative brief for a coffee + muffin offer at €3 - A1 pavement sign, A5 table tent, fonts, colour palette and copy.
CAPU Samia Benouniche: brand guidelines for a university counselling centre
Bilingual French / Arabic brand guidelines for the university counselling centre of the University of Algiers 2: logo, colours, typography and materials that speak to students.
Nafsoléa: an online therapy platform for the Maghreb diaspora
A personal AI-related project. An online therapy platform for the Maghreb diaspora, in five languages: "Talk to someone who really understands you".
Ladies Glow Up: a kind-hearted weight-loss tracking app
A personal project. A mobile weight-loss tracking app with weekly weigh-ins, goals, a group and a leaderboard, in a deliberately kind tone.
RayCom: a civic consultation platform (TotalEnergies challenge application)
A startup project submitted to the TotalEnergies challenge - a platform where citizens answer consultations and earn points they can redeem.
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