2015 – 2026
Education
Two master’s degrees in marketing in France, after a bachelor’s in computer science and a master’s in marketing management in Algeria.
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2024–2026
Master's in Digital Youth Marketing & Licensing
IAE Poitiers ↗ · CEPE, European Centre for Children's Products
Angoulême / Poitiers
Final thesis defended in June 2026: Nutri-Score and snack purchasing for children aged 3 to 6.
Related work -
2022–2024
Master's in Marketing & Business Administration (MAE)
IAE Nantes ↗ · Nantes Université · programme delivered in Sofia (Bulgaria)
Sofia, Bulgaria
Related work -
2018–2020
Professional Master's in Marketing Management
ENSM · Higher National School of Management
Koléa, Algeria
Thesis: the impact of influencers on Algerian consumers' purchase decisions (internship at All In Ad Lab).
Related work -
2015–2018
Bachelor's in Information Systems
Université d'Alger
Algiers, Algeria
Certifications
- Inbound Marketing · HubSpot Academy · 09/2023
- Fondamentaux du marketing numérique · Google · 09/2023
- SEO Toolkit · Semrush Academy · 09/2023
Thesis · 2026
Nutri-Score and snacks for 3-6 year olds: what parents actually do in the aisle
A qualitative study with 13 parents. Everyone knows the Nutri-Score, yet it carries little weight at the moment of choice. Five competing forces explain why.
- 13in-depth interviews
- 5parent profiles
- 7decision steps