Bel Group · 2023
Bel Group: brand dashboards and weekly KPI tracking
Weekly IRI and Kantar analyses and dashboards to track portfolio performance and flag risks.
01Context
The group's decision-makers need a regular, reliable read of their brands' performance.
02Challenge
Tracking the brand portfolio every week and flagging strategic risks.
03My role
I ran the weekly analyses and built and maintained the brand dashboards.
04Approach
- Weekly KPI analysis with IRI and Kantar
- Brand dashboards
- Flagging strategic risks
05Deliverables
- Brand dashboards
- Weekly KPI analyses
06Results
- Data-driven steering for decision-makers
- Support for repositioning and innovation roadmaps
Does this kind of work match your role?