Sarah Bentounes

Brand Marketing & Consumer Insights · FMCG

Sarah
Bentounes

I turn consumer data into brand decisions.

Three FMCG marketing roles at Mondelez (Côte d'Or), Bel and Dr. Beckmann: retail panel analysis, consumer testing, packaging and range extensions. I'm now looking for a product or brand manager role in consumer goods.

See my work Get in touch Book a meeting →
Portrait of Sarah Bentounes
Product / Brand Manager · FMCG
Master's degree completed June 2026

In 60 seconds

Looking for
A product or brand manager role in consumer goods (FMCG)
Experience
3 FMCG marketing internships (2023–2025) and almost 2 years as a freelance research consultant
Companies
Mondelez (Côte d'Or) · Bel Group · Dr. Beckmann
Education
MSc Digital Youth Marketing & Licensing (IAE Poitiers, 2026) · MSc Marketing & Business Administration (IAE Nantes, 2024)
Languages
French C2 (TCF) · English C1 · Arabic native
Mobility
Anywhere in France · driving licence

Where I’ve worked

  • Côte d'Or
  • Mondelez International
  • Groupe Bel
  • Dr. Beckmann Group
  • Fiverr
  • Association SIDRA

On my desk

49 pages from real deliverables: theses, studies, reports, briefs. Hover to pause.

Positioning

What I bring

  1. Reading a market

    Nielsen, IRI and Kantar used across three companies to track brand performance, watch competitors and spot growth opportunities.

    Proven by Bel · KPI dashboardsDr. Beckmann · category & sales toolsSendy · Africa expansionFMCG study · Ethiopia

  2. Understanding consumers

    Concept tests and ad hoc studies in-house, two quantitative surveys analysed in SPSS (358 and 838 respondents) and a qualitative study of 13 interviews.

    Proven by Nutri-Score thesisWebradio study · MaghrebENSM thesis · influencersCôte d'Or · consumer testsBel · ad hoc studies

  3. Moving a product forward

    Packaging, range extensions and product concepts, from idea to testing, coordinating several teams and countries.

    Proven by Côte d'Or · range extensionDr. Beckmann · concepts & packagingPOS creative brief · Nescafé

  4. Building a brand identity

    Three bilingual French / Arabic brand books: brand platform, logo, colours, typography and materials, down to volunteer bibs.

    Proven by Algerian Food BankNafsoléaCAPU · brand guidelines

  5. Working with AI

    Generative AI used in-house to create visual pre-briefs and speed up approvals, and in a personal project.

    Proven by Côte d'Or · AI pre-briefsNafsoléa

  6. Coordinating and teaching

    Managing research agencies, leading a research team across three countries, 15 non-profit projects and more than 100 volunteers supported.

    Proven by Algerian Food BankSendy · Africa expansionBel · ad hoc studies

Behind the scenes

On the ground, brand side

All projects (23) →
Final-year thesis · ENSM Koléa 2020

How influencers shape Algerian consumers' purchase decisions

A quantitative study of 358 internet users, analysed in SPSS. Content, attachment and information search each have a positive effect on purchase decisions.

  • Consumer Insights
  • Research
  • Academic
  • Digital

Where I’ve worked

Full experience →
  1. Assistant Product Manager · ConfectioneryCôte d'Or · Mondelez International Jul 2025 – Dec 2025
  2. Assistant Brand ManagerDr. Beckmann · Dr. Beckmann Group Jan 2024 – Jun 2024
  3. Strategic Insights & Business AnalystGroupe Bel Jul 2023 – Dec 2023
  4. Marketing Research ConsultantFiverr Oct 2021 – Jul 2023
  5. Communications, Training & Project CoordinationAlgerian Food Bank · Association SIDRA Oct 2018 – Jul 2021

About these 9 organisations →