Dr. Beckmann Group · 2024
Dr. Beckmann: category studies and sales-force tools
Nielsen tracking and category studies on one side, sales arguments, product sheets and presentations for field teams on the other.
01Context
Analysis and sales-support work during my Dr. Beckmann internship.
02Challenge
Identifying activation levers and growth opportunities, and equipping field sales teams.
03My role
I tracked performance with Nielsen, ran the category studies and built the sales tools.
04Approach
- Tracking brand and category performance (Nielsen).
- Category studies to identify activation levers and growth opportunities.
- Sharing actionable insights with the marketing team.
05Deliverables
- Sales arguments
- Product sheets
- Sales presentations
06Results
No quantified result shared for this project.
Does this kind of work match your role?