Sarah Bentounes

2018 – 2026

Experience

From non-profit work to consumer goods, by way of market research. Open each role to see responsibilities, tools and related projects.

  1. 2025 Jul 2025 – Dec 2025 6 mo
    Assistant Product Manager · Confectionery Côte d'Or · Mondelez International · Paris Internship · 6 months

    Within the Côte d'Or marketing team, on the confectionery portfolio, during my second master's year.

    • At Mondelez, in the product storeroom
      At Mondelez, in the product storeroom
    • Côte d'Or internship · Mondelez, 2025
      Côte d'Or internship · Mondelez, 2025

    Responsibilities

    • Monthly brand performance reviews and competitive monitoring using Nielsen and IRI panels, to spot growth opportunities across the Côte d'Or portfolio.
    • Managed packaging and range-extension projects, coordinating French and Belgian teams to keep deadlines on track.
    • Coordinated consumer tests (concept testing) and analysed insights to guide new product development.
    • Contributed to digital activation (online campaigns) and point-of-sale communication.
    • Created visual pre-briefs with generative AI (ChatGPT, Gemini, Imagen / Nano Banana) for creative agencies, speeding up approvals.

    Tools

    Nielsen · IRI · ChatGPT · Gemini · Imagen (Nano Banana)

    Official website · Côte d'Or ↗
  2. 2024 Jan 2024 – Jun 2024 6 mo
    Assistant Brand Manager Dr. Beckmann · Dr. Beckmann Group · Bordeaux Internship · 6 months

    Brand marketing internship during my master's at IAE Nantes.

    • Behind the scenes at Dr. Beckmann, 2024
      Behind the scenes at Dr. Beckmann, 2024

    Responsibilities

    • Tracked brand and category performance with Nielsen panels and shared actionable insights with the marketing team to support sales strategy.
    • Ran category studies to identify activation levers and growth opportunities.
    • Contributed to product concepts and packaging development, from ideation to testing.
    • Built sales enablement tools for field teams - sales arguments, product sheets, sales presentations.
    • Managed digital projects, including a website redesign and a TikTok campaign (TTCX).
    • Led the development of an automated inventory management tool.
    • Online and offline brand activations, in-store display (MEA) concepts, and support in creating a new brand.

    Tools

    Nielsen · IRI · TikTok (TTCX)

    Official website · Dr. Beckmann ↗
  3. 2023 Jul 2023 – Dec 2023 6 mo
    Strategic Insights & Business Analyst Groupe Bel · Paris Internship · 6 months

    Internship covering the group's brand portfolio, during my master's at IAE Nantes.

    Responsibilities

    • Weekly KPI analysis of Bel's brand portfolio using IRI and Kantar panels, supporting data-driven decisions.
    • Managed relationships with research agencies (IRI, Kantar, Mintel, IPSOS) - briefs, deliverable approval, quality control.
    • Designed and ran ad hoc studies - concept tests, positioning studies, trend analyses, weather-impact assessments.
    • Ran ad hoc studies and tracked scorecards.
    • Built and maintained brand dashboards to monitor performance and flag strategic risks, supporting repositioning and innovation roadmaps.

    Tools

    IRI · Kantar · Mintel · IPSOS

    Official website · Groupe Bel ↗
  4. 2023 Oct 2021 – Jul 2023 1 yr 10 mo
    Marketing Research Consultant Fiverr · Remote · international Freelance

    Independent practice on Fiverr: market research for clients across many countries and sectors.

    Responsibilities

    • More than 70 market research projects in 20 countries across many sectors - FMCG, transport, agriculture, import/export, real estate, fintech, tourism.
    • Recruited and managed research teams and contractors for quantitative (surveys, data analysis), qualitative (interviews, focus groups) and desk research (competitive monitoring, benchmarking).
    • Notable assignments: expansion study for Sendy (logistics) in South Africa, Tanzania and Egypt, managing the research team.
    • Level 2 seller on Fiverr, rated 5/5, international clients from 20 countries.
    • Built a loyal client base with recurring orders.

    In numbers

    • 70+ studies delivered
    • 5/5 rating
    • Clients from 20 countries

    Tools

    Excel · Google Sheets · Google Forms · SPSS

    Official website · Fiverr ↗
  5. 2021 Oct 2018 – Jul 2021 2 yrs 10 mo
    Communications, Training & Project Coordination Algerian Food Bank · Association SIDRA · Algiers, Algeria Non-profit

    SIDRA, the non-profit behind the Algerian Food Bank.

    Responsibilities

    • Designed and delivered training for more than 150 participants on communication issues and tools, adapted to each level.
    • Supported more than 100 volunteers - mentoring, follow-up and skills development.
    • Created training materials with learning objectives, tracking indicators and assessment methods.
    • Led 15 projects from idea to evaluation - team coordination, objectives and results tracking.
    • Designed and implemented the communication strategy of the association and its projects.
    • Led the communication team and coordinated actions with NGOs and institutions (ministries, embassies, international companies).
    • Created and updated website (WordPress) and social media content; followed up partnerships.
    • Coordinated projects, including the Algerian Food Bank (2020–2022).

    In numbers

    • 150+ people trained
    • 100+ volunteers supported
    • 15 projects led

    Tools

    WordPress

    Related projects

    Official website · Algerian Food Bank ↗

Earlier experience