Mondelez · Côte d'Or · 2025
Côte d'Or: consumer tests to guide new products
Coordinating concept-testing sessions and analysing insights to inform development decisions.
01Context
Before developing a new product, the team tests concepts with consumers.
02Challenge
Turning consumer feedback into useful input for deciding which concepts to develop.
03My role
I coordinated the test sessions and analysed the insights.
04Approach
- Organising concept-testing sessions
- Analysing and summarising consumer insights
05Deliverables
- Consumer insight analysis
06Results
No quantified result shared for this project.
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