Bel Group: ad hoc studies, from weather to positioning

Beyond routine tracking, marketing teams need targeted studies to answer specific questions.

Answering varied questions, including an unusual one (the effect of weather), with reliable, well-managed studies.

I designed and ran the studies and managed the research agencies (briefs, approval, quality control).

• Briefing IRI, Kantar, Mintel and IPSOS.
• Approving deliverables and quality control.
• Concept tests, positioning studies, trend analyses, weather-impact assessment.

• Ad hoc studies
• Agency briefs
• Deliverable quality control

No quantified result shared for this project.