Côte d'Or · Mondelez International · Internship · 6 months · Paris
- Monthly brand performance reviews and competitive monitoring using Nielsen and IRI panels, to spot growth opportunities across the Côte d'Or portfolio.
- Managed packaging and range-extension projects, coordinating French and Belgian teams to keep deadlines on track.
- Coordinated consumer tests (concept testing) and analysed insights to guide new product development.
- Contributed to digital activation (online campaigns) and point-of-sale communication.
- Created visual pre-briefs with generative AI (ChatGPT, Gemini, Imagen / Nano Banana) for creative agencies, speeding up approvals.
Dr. Beckmann · Dr. Beckmann Group · Internship · 6 months · Bordeaux
- Tracked brand and category performance with Nielsen panels and shared actionable insights with the marketing team to support sales strategy.
- Ran category studies to identify activation levers and growth opportunities.
- Contributed to product concepts and packaging development, from ideation to testing.
- Built sales enablement tools for field teams - sales arguments, product sheets, sales presentations.
- Managed digital projects, including a website redesign and a TikTok campaign (TTCX).
- Led the development of an automated inventory management tool.
- Online and offline brand activations, in-store display (MEA) concepts, and support in creating a new brand.
Groupe Bel · Internship · 6 months · Paris
- Weekly KPI analysis of Bel's brand portfolio using IRI and Kantar panels, supporting data-driven decisions.
- Managed relationships with research agencies (IRI, Kantar, Mintel, IPSOS) - briefs, deliverable approval, quality control.
- Designed and ran ad hoc studies - concept tests, positioning studies, trend analyses, weather-impact assessments.
- Ran ad hoc studies and tracked scorecards.
- Built and maintained brand dashboards to monitor performance and flag strategic risks, supporting repositioning and innovation roadmaps.
Fiverr · Freelance · Remote · international
- More than 70 market research projects in 20 countries across many sectors - FMCG, transport, agriculture, import/export, real estate, fintech, tourism.
- Recruited and managed research teams and contractors for quantitative (surveys, data analysis), qualitative (interviews, focus groups) and desk research (competitive monitoring, benchmarking).
- Notable assignments: expansion study for Sendy (logistics) in South Africa, Tanzania and Egypt, managing the research team.
- Level 2 seller on Fiverr, rated 5/5, international clients from 20 countries.
- Built a loyal client base with recurring orders.
Algerian Food Bank · Association SIDRA · Non-profit · Algiers, Algeria
- Designed and delivered training for more than 150 participants on communication issues and tools, adapted to each level.
- Supported more than 100 volunteers - mentoring, follow-up and skills development.
- Created training materials with learning objectives, tracking indicators and assessment methods.
- Led 15 projects from idea to evaluation - team coordination, objectives and results tracking.
- Designed and implemented the communication strategy of the association and its projects.
- Led the communication team and coordinated actions with NGOs and institutions (ministries, embassies, international companies).
- Created and updated website (WordPress) and social media content; followed up partnerships.
- Coordinated projects, including the Algerian Food Bank (2020–2022).