How 16–35 year-olds listen to music in the Maghreb: a quantitative study for a webradio

The study was meant to inform a webradio project aimed at young people, by measuring their listening habits.

How, where and on which devices do 16–35 year-olds listen to music, and how much room is left for radio?

A quantitative study run as a freelancer, from questionnaire to results analysis.

• Questionnaire run in Algeria, Morocco and Tunisia.
• 838 respondents: 43% Algeria, 32.5% Morocco, 24.6% Tunisia; 58% women; 70.3% aged 20–30.
• Likert scales, reliability tests (Cronbach's alpha 0.909 and 0.721), factor analysis (KMO), ANOVA.

• Quantitative results report
• Music charts by country
• Recommendations

• YouTube is used by 90.1% of respondents, Spotify by 39.7%.
• 79.2% discover new music through social media, versus 28% through radio.
• 79.6% listen to radio or webradio for less than one hour a day.
• Radio listening frequency differs significantly by country and age (ANOVA, p < 0.05).