Mondelez · Côte d'Or · 2025
Côte d'Or: AI-generated visual pre-briefs for agencies
Using generative AI to show creative agencies a visual direction from the brief stage, and speed up approvals.
01Context
Creative agencies work from the marketing team's briefs, which then need to be approved.
02Challenge
Speeding up the approval process with agencies.
03My role
I produced visual pre-briefs with generative AI tools for the agencies.
04Approach
- Generating visual directions with ChatGPT
- Gemini and Imagen (Nano Banana)
- Adding these visuals to agency briefs
05Deliverables
- Visual pre-briefs for creative agencies
06Results
- A faster approval process
Does this kind of work match your role?