Freelance · anonymised client · 2022
What to sell to women in Oman? Product assortment for an online store
Product category recommendations for an online gift store, based on consumer signals (search trends, forums, social media).
Previews
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Deck cover
01Context
An online gift store in Oman wanted to build its range for women aged 20 to 50.
02Challenge
Identifying the most promising product categories for this audience.
03My role
Study run as a freelancer.
04Approach
- Analysis of Google Trends, local forums and social media pages.
- Review of the client's app and website.
05Deliverables
- Product recommendation deck (52 pages)
06Results
No quantified result shared for this project.
Documents
Client deck
Client named in the document
Confidential · available on request
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