Sendy: expansion study for a fulfilment service in Africa

Sendy, a Kenya-based logistics company, was studying the launch of its services (freight, fulfilment, supply) in new countries.

Assessing the potential and entry conditions in three countries - South Africa, Tanzania, Egypt.

Freelance assignment through Fiverr: I managed the marketing research team in charge of the study.

• Three-part methodology: qualitative (warehouse professionals, transporters, shippers), quantitative (survey), desk research (benchmarks, market sizing).
• Interview guides by target, interview database, research roadmaps by product.
• Benchmarks: competitors, warehousing, transport, e-commerce, fintech, regulation.

• Methodology presentation
• South Africa final report (2022): market sizing, 6 direct competitors, Porter's five forces, recommendations
• Tanzania country report

No quantified result shared for this project.