Freelance · anonymous client · 2022
Entering the Ethiopian FMCG market
An FMCG market study combining desk research and interviews with industry experts in Ethiopia.
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01Context
A client was assessing opportunities in Ethiopia's consumer goods market.
02Challenge
Understanding the structure of the FMCG market, its players and buying habits.
03My role
Study run as a freelancer - desk research and expert interviews.
04Approach
- Desk research (economy, FMCG sectors, distribution channels).
- 62 experts contacted, 19 replies, 5 interviews of 45 to 60 minutes.
05Deliverables
- Market study report
06Results
No quantified result shared for this project.
Documents
Ethiopia report
26 pages · contains expert data
Confidential · available on request
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