Creative brief
Nescafé × Marvelous: creative brief for point-of-sale materials
A full creative brief for a coffee + muffin offer at €3 - A1 pavement sign, A5 table tent, fonts, colour palette and copy.
Previews
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Brief cover
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Context and objectives
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A1 pavement sign
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A5 table tent
01Context
A Nescafé and Marvelous co-branded offer (coffee + muffin for €3) needed to be promoted at the point of sale.
02Challenge
Giving the agency or designer everything needed to produce the materials.
03My role
I wrote the brief.
04Approach
- Defining the materials: A1 pavement sign and A5 table tent, front and back.
- Specifications: fonts and sizes, colour palette, copy.
- Delivery schedule.
05Deliverables
- Creative brief (7 pages)
06Results
No quantified result shared for this project.
Documents
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