CAPU Samia Benouniche: brand guidelines for a university counselling centre

CAPU Samia Benouniche offers students at the University of Algiers 2 a confidential, caring space for listening and psychological support, right on campus.

Giving the centre a reassuring, recognisable identity that makes students want to walk in, in French and in Arabic.

I designed the brand guidelines (version 1.0).

• Mission and values: listening, respect, confidentiality, openness. Promise: 'A space to breathe'.
• A simple symbol: an open 'C' holding a dot - the student, supported without being boxed in.
• A French logo, with every material available in French and Arabic.
• Usage rules, black-and-white versions and ready-to-use files.

• Brand guidelines (14 pages): logo, variations, colours, typography, stationery, folders and appointment cards, posters and booklet, stickers, social media

No quantified result shared for this project.